COOKIES
This Website uses Trackers managed directly by the Owner (“first-party” Trackers) and Trackers that enable services provided by third parties (“third-party” Trackers). Unless otherwise specified, third-party providers may access the Trackers they manage.
Some Trackers may require the User’s consent. Once given, consent can be withdrawn at any time by following the instructions in this document.
The validity and expiration periods of cookies and similar Trackers vary depending on settings from the Owner or the third-party provider. Some expire at the end of the User’s browsing session.
This document explains the technologies used by this Website to achieve the purposes described below. These technologies allow the Owner to access and store information (e.g., cookies) or use resources (e.g., running scripts) on a User’s device while they interact with this Website. Users may find further details, such as the presence of additional Trackers, in the privacy policies of third-party providers or by contacting the Owner.
Definitions
Personal Data (or Data): Information that allows for the identification of a person, directly or indirectly.
Usage Data: Automatically collected data (e.g., IP addresses, browser info, time spent on pages, etc.) when using the Website.
User: The individual using this Website.
Data Subject: The natural person to whom Personal Data refers.
Data Controller (or Owner): The entity responsible for processing Personal Data and ensuring security. For this Website, it is Loveday Marketing Limited.
Cookie: Small sets of data stored in the User’s browser.
Tracker: Any technology (e.g., cookies, web beacons) that enables tracking Users by accessing or storing information on their device.
Essential Cookies and Trackers
This Website uses technical cookies and Trackers essential for its operation and to provide the requested service.
Analytics and Tracking Services
This Website uses various tools and services to analyze traffic, track conversions, and improve marketing efforts. These include:
Google Ads: Used to deliver targeted ads to users based on their interaction with this Website. It tracks clicks and conversions to measure ad performance.
Google Tag Manager: Simplifies the management of tracking codes on the Website without altering the website’s code.
Facebook Ads Conversion Tracking (Facebook Pixel): Connects data from Facebook’s ad network with actions performed on this Website to measure conversions from ads on Facebook, Instagram, and Audience Network.
GoHighLevel: Used for CRM and automated marketing tasks, such as sending emails, SMS, and managing user interactions across multiple platforms.
Hyros: Tracks the effectiveness of marketing channels, such as paid ads, email, and organic traffic, to optimize campaigns.
GoCardless: Used for payment processing, GoCardless tracks and stores information such as bank account details and transaction history for secure payment processing. It may also use cookies to enhance the payment experience.
Additional Tracking Pixels
Facebook Pixel: Tracks and optimizes Facebook ad performance by monitoring actions taken after ads are clicked.
TikTok Pixel: Tracks user interactions on the Website after viewing TikTok ads, helping measure conversions and build targeted audiences.
Google Pixel: Tracks conversions from Google Ads, providing insights for ad optimization.
Reddit Pixel: Tracks ad effectiveness on Reddit by monitoring actions after ad interactions.
Snapchat Pixel: Tracks conversions from Snapchat ads, providing data for better ad performance.
Twitter Pixel: Monitors actions taken after a Twitter ad is clicked, allowing optimization of campaigns.
Backup Saving and Management
Google Drive: Google Drive is used to save and manage backups of this Website. Backups may include source code, content, and any data provided by the User.
Displaying Content from External Platforms
Google Fonts: Google Fonts is a typeface service provided by Google that allows this Website to display fonts directly from Google servers.
Handling Productivity-Related Activity
Gmail and G Suite: Gmail and G Suite are services provided by Google for email and productivity-related tasks. These services store and manage User communications and other related Data.
Google Docs: Google Docs is an online document editing and collaboration tool used to manage and share content.
Google Sheets: Google Sheets is an online spreadsheet service used for collaboration and data management.
Retargeting and Lookalike Audiences
This Website uses retargeting and lookalike audiences to show personalized marketing content to users based on their previous interactions with the Website. Retargeting involves showing ads to users who have previously visited the Website, while lookalike audiences allow the Website to target new users with similar behaviors.
Automated Messages, AI, SMS, and Phone Calls
This Website may use automated messaging, AI, and SMS to communicate with Users based on their interaction with the Website. In some cases, phone calls may also be used to provide support or follow up on requests.
Managing Preferences
Users can manage cookies and Tracker preferences through their browser settings or via the consent-preference tools available on this Website. Additionally, third-party advertising opt-outs can be managed via platforms such as:
Network Advertising Initiative (US)
Digital Advertising Alliance (US)
Contact
Owner and Data Controller:
Loveday Marketing Limited
Company Number: 09592451
35-37 Ludgate Hill, Office 7, London, England, EC4M 7JN
Contact email: [email protected]
Last Updated: October 14, 2024